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        <p><span>Vile</span><span>b</span><span>req</span><span>u</span><span>i</span><span>n</span><span> </span><span>is</span><span> no</span><span>t</span><span> o</span><span>nly</span><span> t</span><span>h</span><span>e</span><span> </span><span>mo</span><span>s</span><span>t</span><span> b</span><span>elo</span><span>ve</span><span>d</span><span> a</span><span>n</span><span>d</span><span> cove</span><span>t</span><span>e</span><span>d</span><span> </span><span>l</span><span>ux</span><span>ury swimwear brand for sunshine lovers and surf seekers, it is a spirit, a feeling, an energy, a culture.</span></p>
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        <p><span>The very thought of Vilebrequin, let alone the wearing of a pair of shorts or a swimsuit, immediately transports you to a free-spirited, playful, seductively </span><span>tropézienne </span><span>beach lifestyle infused with California surf culture. The brand&rsquo;s DNA was founded on a free-spirited, playful mood that embraces the art of living in the sun. </span></p>
        <p><span>In recent years, Vilerequin has taken its philosophy and evolved into something more: more than a brand, more than a spirit, it has grown its own cultural ecosystem surrounding art, impact, and other pursuits. Driven by innovation, Vilebrequin is on a mission to expand its reach and purpose by engaging the global community through creative endeavors beyond its apparel, by contributing to doing good for the oceans and the world. </span></p>
        <p><span>On the art front, Vilebrequin has collaborated with artists to create special edition artworks and apparel with the likes of Kenny Scharf, Sylvie Fleury, A Bathing Ape, Derrick Adams, John Armleder, Deux Femmes Noire, Alex Israel, Donald Sultan, Massimo Vitali, Jean-Charles de Castelbajac, and Virgil Abloh. The collaborations blend the concept of apparel as art, and art as apparel. </span></p>
        <p><span>With a strong sense of social responsibility, Vilebrequin continues on its journey toward the most sustainable future possible through partnerships, initiatives, and improving its practices. The brand has used its physical presence in 62 countries, its global influence, and its digital platform to raise awareness about how vital the oceans are to life on earth, their integral role in the environmental ecosystem, and the urgency to protect them. With the Sea Turtle as its mascot and logo, and the oceans inspiring the brand&rsquo;s&nbsp;</span><span style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; letter-spacing: 0px; -webkit-text-size-adjust: 100%;">existence, Vilebrequin feels a deep-rooted responsibility to safeguard them.</span></p>
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        <p><span>Vilebrequin is well on its way to meeting its goal for 88% of its collections to use recycled, recyclable and environmental- friendly processed fabrics by 2023. At present, in 2022, it has reached 73% and has only a short way to go to fulfil this ultimate achievement. From 2018 to 2022, Vilebrequin went from having 4% to 99% of all men&rsquo;s swimwear collections made from sustainable materials. Driven by innovation, Vilebrequin is focused on developing and implementing sustainable solutions, fabrics, and processes that make an impact on vacation, not on the oceans. Last year Vilebrequin Foundation was launched for a better marine heritage. </span></p>
        <p><span>Vilebrequin&rsquo;s two new collections demonstrate its ever- expanding creative pursuits and its sustainability efforts. The Cruise 2023 collection is a nod to the Surrealist art movement, and a response to the desperate need for the world to feel a senseofuninhibitedfreedom,limitlessself-expression,and colorful playfulness after the prevailing grey-mood of a pandemic that left the world feeling mentally and physically fatigued. The collection was designed to make us feel high on life, taking us on a visually surrealistic voyage: its &ldquo;anything goes&rdquo; designs are bursting with colour, lightness, and dreamy illustrations born from the unconscious imagination. The collection reworks and modernizes some of its best heritage prints, evoking the blurred line between reality and the virtual. The positive spirit infused into this collection reminds us that there is not such a thing as &ldquo;impossible,&rdquo; that anything is possible if you can dream it up. A message that is well- needed in the wake of the health crisis as the world is once again exploding with new opportunities and possibilities. </span></p>
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        <p><span>The second collection takes 1960s surf pop music and fast-forwards it into the present day. The Good Vibrations collection is a collaboration with none other than the legendary band beloved by millions worldwide for nearly eight decades now: The Beach Boys. Surfin&rsquo; St Tropez sums up the collection: synonymous with the sound of summer, the Californian band produced iconic hit after iconic hit: &ldquo;Surfin&rsquo; U.S.A.&rdquo;, &ldquo;Good Vibrations,&rdquo; &ldquo;California Girls,&rdquo; &ldquo;Fun, Fun, Fun,&rdquo; and &ldquo;Kokomo.&rdquo; As a St Tropez-born brand inspired by West Coast surf style&mdash;originating after founder Fred Prysquel went on a trip to California&mdash;it only made sense to create a capsule collection that gives the Sunshine Coast a nod. With sunset guests and feel-good tropical prints the Good Vibrations collection fuses Cali culture and St Tropez&rsquo;s golden age into a singular aesthetic. From swimsuits splashed with sea turtles, surfboards, and swaying palms; to plaid print shirts and retro-type hoodies as irresistible as a Beach Boys harmony; to sea- inspired shades of blue made for catching eyes and waves, the collection of shorts, hoodies, beachwear, and other essentials bring good vibrations the whole year round. </span></p>
        <p><span>Products in both collections are infused with Vilebrequin&rsquo;s latest sustainability-driven practices. Now you have done enough reading, it&rsquo;s time to play in the sun here in St Barth. So go out and grab these Vilebrequin shorts if you want the most imaginatively surreal, Cali cool-meets-St Tropez chic, and sustainable outfit on the beach.</span></p>
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        <p><span>For more information visit&nbsp;</span><span style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; letter-spacing: 0px; -webkit-text-size-adjust: 100%;">www.vilebrequin.com</span></p>
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Surreal Surf

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