Tommy Hilfiger returned to New York Fashion Week Spring 2025 with a collection that perfectly blends preppy style and nautical charm. Inspired by coastal living, his designs effortlessly transition from city streets to beachside getaways.

For Spring 2025, Hilfiger embraced its well-known preppy roots but infused them with a strong nautical theme that evoked images of summers on the East Coast. Set on the MV John F. Kennedy, a decommissioned Staten Island ferry boat in Manhattan, the collection felt both familiar and refreshing. Bold stripes, sailing-inspired prints, and relaxed tailoring took center stage. Crisp whites and classic navy tones were mixed with bold pops of red and yellow, grounding the collection in its traditional color palette.

Hilfiger reimagines American heritage with modern touches, from breezy blazers to varsity jackets, while playful cut-outs and crop tops keep things fresh. His timeless, versatile pieces fit perfectly for both poolside lounging and summer outings.

The event was, as usual, star studded. Felix and Lee Know from Stray Kids, Jisoo, and Damson Idris sat in the front row, while Abby Champion, the face of the Fall 24 campaign, walked the runway to the cheers of her fianc&eacute;, Patrick Schwarzenegger.
Following the February show at Grand Central&rsquo;s Oyster Bar, Tommy Hilfiger continues to revive iconic New York locations, turning them into show venues. This new collection proves that the right wardrobe can take you from the runway, through the streets of NYC, and to the beach with ease.&nbsp;
Take a look at some of our highlights below.

Tommy Hilfiger’s Nautical Preppy Vibe Makes Waves at NYFW

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