Charlotte Tilbury launches her first collection of emotion-boosting perfumes, embodied by her niece and muse, the magnetic Bella Tilbury.

Iconic and adored around the world, makeup artist Charlotte Tilbury has made a name for herself in the beauty industry with her holistic cosmetics line, born from her belief in the transformative power of makeup. Today, her catalog is enriched with a range of six perfumes, each inspired by the frequencies of love, happiness, seduction, serenity, energy, and power.
Over the past 40 years, IFF (International Flavors and Fragrances, one of the seven regular members of the International Fragrance Association) has tested thousands of fragrance notes in an unconscious study of brain emotions, based on our sensations and reactions. It is from this starting point that Charlotte Tilbury chose to work on her approach to perfume. Using cutting-edge technology, the IFF SCENTCUBE&trade;, her work identified the notes and accords used in perfumes that showed an improvement in specific feelings. "I have always been fascinated by the magical ability of perfume to transport us through time to unlock our memories and emotions! Perfume can help transform how you feel, it can create a magical aura around you... its invisible powers are endless!" reveals Charlotte Tilbury. Her goal: to create a palette of emotions that could be evoked through the power of a simple spritz of perfume.
To achieve this highly vibrational new collection, Charlotte Tilbury enlisted the expertise of world-renowned perfumers &mdash; among the best noses in the world, namely Anne Flipo, Juliette Karagueuzoglou, and Dominique Ropion &mdash; as well as color theorists, numerologists, and symbol specialists. Together, they contributed their expertise to create the most innovative symphony of olfactory ingredients to date. User trials have shown that the six developed perfumes are capable of stimulating the chosen feeling through emotion-boosting molecules. "They are like doors that open to other emotional universes," adds the makeup artist.
The result: Love Frequency stimulates the feeling of love with its notes of rose and pepper; More Sex activates the power of seduction with its scents of black pepper oil and juniper berry oil; Joyphoria cultivates happiness with its blend of summer white flowers and ylang-ylang; Magic Energy boosts vitality with its bergamot and palo santo accord; Calm Bliss brings serenity with its natural lavender scent; while Cosmic Power elevates strength with its spicy symphony of black pepper oil and cinnamon bark oil. Once again, Charlotte Tilbury achieves a truly magical feat in every respect.

The Scent of Emotion

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